Optimizing Your eCommerce Store for Holiday Shopping Season!
If you want to boost your eCommerce sales during the holiday shopping season, you need to make sure that your optimized website is ready for customers. Nexcess says that eCommerce companies need to get ready now for a 15.5% rise in holiday sales. You need to be optimizing the eCommerce store and work well for the shopping season to go well. Here are some tips for optimizing your store in preparation for the holiday season.
1: Increase Website Speed
Website speed is extremely important. It affects how happy customers are, how many sales you make, and your SEO. Prioritize site speed optimization to improve how well your eCommerce store works. WordPress is the most popular CMS in the world, and it lets you add many plugins to the web pages of your store. WooCommerce lets you make online stores that look great and work well, but it can slow down processing power and load times. So, you need to optimize and keep your WordPress infrastructure and plugins up to date. With managed WordPress hosting, a team of professionals will keep your plugins up to date and test them for you.
2: Setup On-Site Search
eCommerce stores need to search during the holiday season. It helps people find products and information. Search can work with wish lists and suggestions for products to buy.
To get online customers, you need both on-site search and SEO. Search engine optimization is not the only way to improve an eCommerce site. You can add tracking tags and other tools for analytics to your website by using Google Tag Manager. Sitemaps, which help search engines find their way around your whole website, are also a good idea.
3: Checkout Optimization
Checkout pages are made better with secure checkouts. SSL encrypts payment card data and protects client data. Putting a Trust Seal icon at the bottom of your payment gateway makes it look more trustworthy. This lets customers know they are on a safe website, which makes them more likely to give their personal information.
4: Mobile Site Optimization
As the shopping season draws near, you need to know your customers and how they use your site. Most shoppers use smartphones, so it’s important for online stores to be mobile-friendly.
Optimizing a site for mobile use is easy! First, make sure that everyone can read your website by setting up each page for different screen sizes. Also, make sure that the links and buttons on your site aren’t too small to click on phones and tablets. Managed WordPress hosts, such as Nexcess, can help you make your site work well on mobile devices. Nexcess has WordPress experts on call 24/7 who can fix technical problems and make your site work better on mobile devices.
5: WooCommerce Hosting Perks
If your eCommerce site uses WooCommerce, you might want to host it with a company that speeds up WordPress. Hosting and caching can help your store get a better ranking on Google and get more traffic from search engines. More potential customers who are good fits and sales!
WooCommerce is a popular open-source eCommerce plugin for WordPress that lets you build complicated online stores without having to know how to code. But bad hosting can make its flaws even worse. Your online store can do better with the help of a reliable WooCommerce-managed hosting service.
For managed WooCommerce hosting, Nexcess offers “free migrations, a staging site, automated daily backups, extensive email addresses, and a thirty-day money-back guarantee as part of every plan.” Experts at Nexcess can help you get your online store ready for Christmas and beyond. The hosting company updates your plugins and CMS infrastructure and keeps an eye on your site to make sure it stays up and runs quickly. With managed hosting, you can focus on running your business and making new products.
During the holiday shopping season, it’s important to keep your site up-to-date and optimized if you want to keep customers and make more money at the end of the year. Consider hosting your WordPress site and start using the full power and potential of your eCommerce site right away.
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Frequently Asked Question(s)
How Do You Attract Customers on Holidays?
People shopping for the holidays want to save money on gifts, trips, and food. Shoppers are more likely to buy things during the holidays because they want to spend more money.
What Makes a Great Holiday Marketing Strategy?
Marketing for a holiday should focus on a good deal. Give gift guides that don’t cause stress. Offer holiday sales that can’t be beat. Shoppers will notice and come back.